It?s a Colorful Globe: The That means of Shade Throughout BordersAs children, we're often asked ?what?s your selected color?? We belief that our color choice says a whole lot about who we're, which the questioner will immediately understand its meaning.
But colors, like words, tend not to carry universal meaning. We all have different reactions to varied tones and shades depending on how and where i was raised, our past experiences by it, and our list of preferences ? which, like children, can transform inexplicably.
The truth is colors carry a good deal of meaning ? but that meaning varies drastically across languages, cultures, and national borders. If you are conscious of some of these differences, it will be possible to prevent embarrassing cultural mistakes when speaking about and taking advantage of colors among colleagues, friends, and clients ? and this will help you to advertise your product effectively in global markets.
Below, a simple guide to five colors around the globe.
BLACK & WHITE
In Western cultures, black is a member of death, evil, and eternity. In some Eastern cultures, however, it often carries the contrary meaning; in China, black could be the signature color for young boys, and is also used in celebrations and joyous events.
White, however, symbolizes age, death, and misfortune in China plus many Hindu cultures. Across both East and West, however, white typically represents purity, holiness, and peace.
Red is one of the most powerful colors, and its particular meanings generally in most cultures run deep:
China - Celebration, courage, loyalty, success, and luck, among others. Used often in ceremonies, when combined with white, signifies joy.
Japan - The traditional color for the heroic figure.
Russia - Representative of the Communist era. For this reason, it is strongly recommended to be extremely careful when utilizing this in Eastern European countries.
India - Purity, so wedding costumes tend to be red. Also along with for married women.
United States - Danger (think "red light!") and employed in conjunction with other colors for holidays, such as Christmas (green) and Valentine's Day (pink).
Central Africa - Red is a color read more of life and health. But in other areas of Africa, red can be a colour of mourning and death. To honor this, the Red Cross changed its colors to green and white in South Africa as well as other aspects of the continent.
Blue is frequently considered being the "safest" global color, as it could represent anything from immortality and freedom (heaven) to cleanliness (in Colombia, blue is equated with soap). In Western countries, blue is frequently viewed as the conservative, "corporate" color.
However, be cautious when utilizing blue to address highly pious audiences: the color has significance in virtually every major world religion. For Hindus, it could be the colour of Krishna, and lots of in the gods are depicted with blue-colored skin. For Christians, blue invokes images of Catholicism, especially the Virgin Mary. Jewish religious texts and rabbinic sages have noted blue being a holy color, even though the Islamic Qur'an describes evildoers whose eyes are glazed with fear as زرق zurq, which may be the plural of azraq, or blue.
Until natural foods companies started marketing green beverages as healthy and good-tasting, many Western people thought green food was poisonous. Today, green is considered a much more positive color. American retailers are leveraging the environmental movement to offer eco-friendly goods, often using green-themed packaging or ad campaigns to point out a product's compliance with "green" standards. Not so in China and France, where studies have indicated that green is not a good option for packaging.
If the Dutch have everything to say about this, the World Cup will be flooded with plenty of orange come early july. (Orange is the national hue of the Netherlands and the uniform hue of the country's famous football team.)
On the other side in the world, however, orange includes a better sober meaning: within Hinduism, orange carries religious significance as the color for Hindu swamis. Throughout Southeast Asia, Theravada Buddhist monks also wear orange robes.
So before your inner child enthusiastically covers your color preference to foreign friends or colleagues, you might want to find out more on that color and it is cultural significance. Also, be aware of color choices while they relate to your business?s campaign copy and graphics ? whether it be printed collateral, an internet site, or advertising. Know your target audience in addition to their respective color conventions and that means you don?t inadvertently send the wrong message. We recommend this useful visual representation by Information is Beautiful.
Oh oh and, our absolute favorite colors at Acclaro are blue and orange.